WhatsApp Business: FAQ on connecting the mailing list

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Want to start using WhatsApp for your business but don't know how to get started? Then read this article, in which we'll tell you what WhatsApp Business is and how to use this tool to send out newsletters.

What is WhatsApp Business API?
WhatsApp has two products:

WhatsApp Business App. It is an application on the phone that can be freely installed and used. However, the phone number connected to the system using this application cannot be used in the CRM system for correspondence from several computers at the same time. You will not wordpress web design agency be able to work with mailings and use chat bots, buttons in messages will be unavailable. If you like one manager to communicate with clients from a single number, and there is no need for mailings, then a profile in this application will be enough.
WhatsApp Business API. The abbreviation API stands for "Application Programming Interface". In simple terms, it is a set of functions that allow one program to interact with another. It is a solution designed for communication between a company and its clients, which will help in business. It allows:
correspond with several employees in one account on behalf of the company;
send service notifications;
automate communication using chatbots;
do a lot of mailings.
Since an account is an access to the API (i.e. directly to WhatsApp servers), there is no separate application.

IMPORTANT! Advertising and promotional campaigns are not allowed in any of the official applications. Violation of this rule may result in the account being blocked.




Now that you understand the differences between the products, let's talk about bulk messaging. This concept involves sending mass messages to a selected base of contacts who have added your phone number to their address book, given permission to send, or have written to you first.

What can a newsletter do for your business?
It helps not to lose new customers and retain regular customers, increasing the number of repeat sales. The company increases brand loyalty by informing customers about important events, new products and useful materials.

WhatsApp messaging is often used by online stores. It can be used to set up order processing, notification of the location of the parcel, and sending questionnaires to collect feedback. This tool is no less relevant for delivery services, transport companies, travel agencies, air transportation, real estate agencies, banks, online services with a fixed fee, educational institutions, and online courses. This is a short list of businesses where mass mailing can be useful.

How to work through WhatsApp Business API officially?

It is believed that WhatsApp Business API can only be used by large companies and world-class brands with more than 15 thousand messages per month. To use this option, you need to go through the verification process with Facebook.

If you are not sure that Facebook will connect your company, but you want to send messages using it, then use messenger marketing platforms that connect to the API through official WhatsApp partners.

For example, you can use Textback. With its help, you will be able to officially send multiple mailings. The platform provides a free trial period of 14 days. This time is enough to understand how effectively it solves your business problems.

NOTE: There are grey methods for WhatsApp mailings. They involve using services that are not approved by the messenger. It is important to understand that this may lead to blocking without the possibility of recovery.

How to connect to WhatsApp Business API?


First of all, you need to choose a messenger marketing platform and connect. Pay attention to the cost of tariffs, available functions and the possibility of integration with other services.