Viber Mailing: The “Key” to Clients and Productive Marketing

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Viber is a well-known messenger that was released more than ten years ago. It would seem that the channel got a minute of fame and went into the shadows, giving the palm to other popular platforms. However, this is not entirely true: the application continues its confident march across countries and even improves  its position on the world market. Therefore, mass mailings in Viber do not lose their relevance and significance today.

In our latest review, we will tell you what opportunities the channel offers for communicating with clients. We will also describe in detail how to send messages in Viber and what is important to know about mobile messaging in the application.

Why do you need mailings in Viber: advantages of the messenger
1. The Viber mailing service deserves attention due to its popularity . According to SimilarWeb , the platform occupies an honorable second place in the category of the best telecommunications applications. Domestic experts also confirm Viber's high positions. Thus, Megafon reported that messengers account for the majority of Internet traffic today.*

2. The next advantage of Viber mailings for business is the platform's functionality . The developer offers wide opportunities for communication with the audience and brand positioning. Companies can place a logo on the avatar and a name in the "Sender" field. And also send any media files, messages up to 1,000 characters long, call buttons and website links.**

3. The third advantage is the legality of messaging : Viber has an official channel for mass mailings. This means that direct, productive and secure communication with clients in the application is possible.

4. No less significant is the low cost of Viber mailing: the price of a notification in the application starts from 80 kopecks. In addition, companies have the opportunity to send messages to clients for free.



Viber mailings have other advantages: the paid version does not have a limit on the number of recipients. In addition, companies have access to personalized messages and detailed reporting upon completion of communication.

We suggest you take a closer look at the paid and free messaging on page seo service options. In what cases is it possible not to spend money on sending messages and how to make a mailing in Viber?

How to Send a Mailing via Viber: Step-by-Step Algorithm
Free Viber Mailings
We recommend that companies with a small customer base — up to 50 people — take this option into service . This is the number of users who can send free messages in Viber. To open a chat, you must be on the recipients' contact list. What's also important: you can only send text and pictures.




Starting a free Viber messaging campaign is quite simple. To do this, you need to set aside five minutes of your time and go through four steps:

1. Click the chat icon in the bottom panel of the application.
2. Click the megaphone icon in the upper right corner and select the contacts to whom the message will be sent.
3. Enter and send the notification text to users.
4. If the client writes back to you, you can continue the correspondence in a private chat.



Paid mailings in Viber
If your base is more than 50 people, then the choice automatically falls on paid mailing via Viber. The algorithm for setting it up depends on the chosen provider and, as a rule, includes the following steps:

1. Leave a request on the website of the selected specialist.
2. The contractor will provide instructions on how to launch a mass mailing via Viber.
3. You create a personal account and upload your client base there.
4. Approve the sender's name and message texts.
5. After the Viber mailing service approves them, pay for the service.
6. The system starts sending notifications, and upon completion, provides you with detailed reporting.



When ordering a service from a third-party specialist, we recommend that you clarify all the details of the messaging with him. However, some nuances should still be kept in mind regardless of the chosen communication method.

Features of Viber mailings, or what is important to know
Before starting a mass mailing of Viber, study the platform's Policies and restrictions regarding marketing in the application. This will significantly save you time and budget on communication with clients.
Create a profile of your user . Find out what he likes, what kind of messages and at what time he wants to receive from the company.
For more effective mailing in Viber, think through all the components of the messaging - text, time and frequency of notification. Read about how to create a competent message text in our blog.