Stand out with your Email Marketing strategy this Christmas season

sinthiya007

Santa Claus is almost here! It’s time to create something that will allow you to take advantage of this shopping season. Let’s talk about email marketing (read more here ).

Before you create your Christmas email campaign, take a look at what you’ve done in the past. The goal here is to learn as much as possible from past successes and failures to achieve better results. Then, you should be able to answer the following questions:

Which products brought in the most revenue last Christmas?
You might want to give them again this year.
Which promotions were most successful?
Consider doing something similar.
Which consumer group brought in the biggest sales?
Align your campaigns to focus on these groups.
What Christmas campaign ideas failed?
You may want to avoid using them this year or try to rebuild them if they prove viable or relevant.
What were customers' consumption habits during Black Friday or Cyber ​​Monday?
It may give you some insight into what to expect during the rest of the holiday shopping season.
Given the COVID-19 pandemic, studies confirm that people are avoiding going to physical stores and preferring to shop online . With this in mind, many of your competitors will be preparing promotions and discounts . So, this Christmas, you need to be creative to stand out!


To make the most of this festive season, start by dividing your email campaigns into 3 phases:



1 - Prenatal (a few weeks before Christmas)
Christmas shopping can start early. Lead-up emails are a subtle way to keep your brand and products top of mind for subscribers. You’re starting to warm them up for what’s to come this holiday season. Two ways to do this include creating wishlists and offering gift guides .



2 - Christmas (Christmas Day and those preceding and preceding it)
Christmas is finally here and if you've been nurturing on page seo service your subscribers with emails in the run-up to Christmas, now's the time to take advantage of the personalized content that users still have in mind and run your promotions . Invest in promotions such as last-minute gifts.



3 - Postnatal (a few weeks after Christmas)
Christmas may be over, but that doesn’t mean your campaign has to end. You can start the year by giving discounts to consumers who purchased your products during the holiday season, showing appreciation, and sharing content on new developments.




Now that you know what you can do to create an email campaign that will make your subscribers eager to hear from you, here are 15 ideas that have proven successful in the past to boost your campaign :

Offers delivery fee (if applicable)
Take advantage of your audience segmentation
Write captivating copy
Optimize your emails for mobile
Adds sharing buttons (from social networks)
Test your different campaigns
Add urgency (discounts ending, limited offers…)
Add GIFs
Create powerful CTAs
Use emojis
Use last minute gifts to your advantage
Use a color palette associated with Christmas
Be creative!
Reverts to charities
Create a family newsletter

The holiday season can be a bit daunting for your business, but remember 3 key things: start building buzz early, offer your subscribers something they can’t refuse , and thank your loyal customers for their support.

Closum allows you to create your email marketing campaigns in a simple and optimized way, so you can focus on the creativity that makes your brand stand out in the market. Start creating now here !