Use of social networks among marketing professionals

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Today I am very lucky to be able to count on in this post the help of three great marketing and social media professionals to give their point of view and comment on their experiences about the use they give to social networks in their daily work. Vanessa Moñino Guiñales Graduate in Advertising and Diploma in Tourism, I am always in continuous learning. I am Community Manager of s Use of social networks among marketing professionals What social networks do I use professionally? I'm not a traditional community manager, on the contrary, I don't have a blog or a website... but luckily I don't lack work. In fact, all the clients I have worked with so far have found me thanks to my LinkedIn profile .

I was lucky enough to learn how to optimize it and move it to appear among the search results for certain keywords when I completed my Digital Marketing degree and the course in Social Media Strategy and SW Business Directory Community Management. The secret is to be very active to gain visibility and share everything that may be of interest to your community. You learn a lot just by reading what other professionals share. The other network that enhances my personal brand is Twitter , where I learn thanks to the debates that are generated in the Nocturnal Marketeros community and the colleagues that I have met in the last 3 years.



I follow their accounts and blogs, the topics range from Big Data to new resources that appear, for example gifs and memes. Real gold. In short, my “fetish” networks, professionally speaking, are LinkedIn and Twitter . I believe that the evolution of these involves an even greater globalization of their use, of LinkedIn for professionals who still do not trust it so that it is the job that finds them and for brands that are not yet aware that they should have a presence in this network so as not to miss networking opportunities and select the profiles that best adapt to your culture. And regarding Twitter, I think that, despite its recent disastrous results, influencer marketing has a lot to say, as well as the brands' ipsofacto customer service.