SEO for Law Firms: Winning the Local Market

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This is an ideal opportunity for companies to fill the market deficit in these products with their own products. d) Customer service, technical support and after-sales services policies There are companies that provide services to their customers whose quality is better than the quality of the products themselves that these companies provide. Although this is a funny matter, it is very realistic and even affects the position of these companies in the market in which they operate.  

To clarify, we do not mean here that these companies provide poor products, but ra[email protected]t they provide excellent customer service. We can compare Amazon Egypt’s customer service to Jumia’s customer service, for example. Suppose you purchased a medium-quality product twice, once from Amazon and once from Jumia. Now upon receipt, unfortunately, you found that the two products contained the same defect, so you decided to contact the customer service of both stores to find a solution. In ideal cases, return and refund procedures for solving this problem differ greatly between the two stores. In general, you will notice that Amazon customer service is interested in your satisfaction before solving the problem, whether by providing compensation or a discount coupon, for example.  



The matter is different with Jumia customer service, which will try to solve the problem by returning the product and refunding the amount in accordance with its policies. This is not a defect in Jumia’s policies for dealing with customers as much as it is considered Jumia’s lack of policies that can be considered a competitive advantage in itself. e) New technical innovations Leadership always means excellence and is reflected positively in profits. One of the most important factors that help companies reach leadership in a field are the innovations and technologies that companies innovate in the field in which they operate. These innovations may be new modifications to products that have been on the market for a long time, whether from a technical or functional perspective. Innovations may be radical changes in the products offered by the company or completely new products.