SEO Strategy for Ecommerce Here we have a possible

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Result for your first dashboard graph that I have shared with you, now it's time to analyze it. web analytics seo strategy The graph shows the trend in visits generated through organic Google results. Obviously, an upward trend is desirable, but even more important than knowing whether we are growing or not is understanding the reason why we are doing so (or not). In an SEO strategy for ecommerce (analyzing it separately from any blog) we must see what words we are managing to position, whether they correspond to long tail or short tail.


As Miguel has explained on countless occasions, a well-designed SEO strategy must be Special Database based on competitive logic with respect to other companies. You have to learn to compete with whoever you can compete with, and not transfer offline reality to an SEO project. “A common mistake in companies is wanting to fight in SEO with the same companies with which they compete offline” It could be the case that they were at similar points, but the most normal thing is that there are big differences in terms of organic positioning between one's own company and those of the competition, regardless of who wins the battle for billing and profits at an aggregate level.





“Let's start by winning long tail, to later be able to attack the short tail that largely feeds the SEO of our main competitors” Returning to the previous graph, we see that the trend is increasing, and that there has been a drop in the middle of the selected period. Understanding the reasons for each trend is essential to understanding the evolution of the SEO strategy. “Neither a decrease is negative nor an increase is necessarily positive when we talk about web analytics” You have to go further and discover the reality that hides each change. In this specific case, the drop in SEO traffic is due to a seasonal component, so it does not have a direct relationship with the strategy.