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Increase your ad rank Find keywords with low competition  the PDCA cycle Three points to keep in mind when listing advertisements Understand advertising screening criteria Be careful of trademarked keywords Don't leave operations to advertising agencies summary For those considering establishing a homepage What is listing advertisement? Listing ads are ads that appear in search results for keywords searched by users . It is also called "search advertising." It is characterized by being displayed above and below the search results. You can tell that it's a listing ad by seeing " Sponsor " written in front of the URL . Image of search results for listing advertisements First, we will explain the basic knowledge of listing advertisements. Typical media are “Google” and “Yahoo!” The two main media for listing advertisements are "Google" and "Yahoo!" .


As of November 2023, the share of search engines in Japan is approximately 78% for list of phone numbers Google and approximately 13% for Yahoo! (Reference: Stat Counter Global Stats ). In other words, these two search engines cover about 90% of the total. Otter If you are doing business in Japan, you should have no problem as long as you know these two search engines. Contents that make up the advertisement (how the advertisement looks) The content (assets) that make up a listing ad is mainly divided into the following six parts. Types of advertising assets Content that makes up the advertisement business logo Business name *Not included in Yahoo! ads Display URL ad headline Explanatory text Additional assets (old ad display options) Please note that "Additional assets" are not always displayed. Whether or not it is displayed depends on the conditions (reference: Google Ads Help "About assets" ).



Otter Additional assets do not require a deep understanding at this stage. How listing ads work From here, we will explain in detail how advertising works. Let's take a look at how the cost and placement of listing ads are determined . How advertising costs are determined To learn about the cost of listing advertisements, you first need to know the following two things. What you need to know pay per click system Auction format pay per click system Difference between pay per click and pay per impression Listing ads use a "pay-per-click" system, where users are charged when they click on an ad . There is no charge for displaying (posting) advertisements alone. memo Pay-per-click advertising is also known as PPC advertising. PPC is an acronym for "Pay Per Click" and has the same meaning as pay per click. Auction format Listing ads use an auction to decide which ads to display in search results.