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Pronounced differently, therefore spelled differently Another common mistake is using substitution before words that begin with a vowel sound. But there are some exceptions because it starts with a consonant and also starts with a vowel. There is also some controversy over the alphabet and whether to speak it or not. Pick one and stick with it, or check your style guide if you're using one. English language rules are weird when you tend to focus more on content during the writing process. So you can accept yourself making the odd typo. Don’t you or your client have a style guide? If they really stick with it.

If they don't, encourage them to identify how they'd like to write content or use your favorite free content. The style guides for and are in the public domain. You should also pay attention to the spelling and style in this article. Here are some inaccuracies to look out for when proofreading your content. Change photo retouching from hyphens to non-hyphens (e.g. High Quality vs. High Quality) Capitalize all or most words in titles and lowercase Elsewhere Add periods at the end of bullet lists vs. Keep capitalized words open (e.g. Government vs. Government uses or does not Use counting e.g. I have one grape vs. I have two grapes.



This is a weird myth you should include many alternative spellings for different keywords. Google is smart enough to know that makeup and make-up are the same thing. Pick a spelling and stick with it, Otherwise your writing will look sloppy. Consistency in tone is also very important, especially with high-end brands. Apostrophes Grocery Apostrophes are a great way to annoy picky shoppers. Use apostrophes correctly to avoid their scorn. Luck Yes, errors like this will usually be pointed out. Here's how you should use them, unless you want to end up in trouble. Ownership Natalie's spelling mistake Parents' Party Cat's Pajamas Shortened yes no no no We will, we will To make matters worse, you also have to remember the apostrophe rules for homophones, such as and and and.