Timing is crucial in a multichannel

pustujoydi@gufu

A brand have not been spectacular ideas nor great technological innovations but rather small details that in some way fit with what you it was important to you. However those of us  – always the right message in the right place and at the right time .  strategy. If the customer already feels .fortable in the usual channels and is loyal to the .pany a poorly managed web channel in a moment of truth for the customer can cause a significant loss of credibility and trust with a consequent reduction in loyalty and level. Of re.mendation. End of the first part.

Continue reading the second part mª dolores mendez aparicionomadic design and situational choreography one of the essential aspects of customer experience is experience design . Customer experience is defined as the sum of the experiences that the user has with a brand throughout Digital Marketing Service the customer journey . That is why the first differentiating factor of experience design is to focus on the creation of these points of contact. Thus it is not about the design of products services or processes but rather a new discipline that seeks to deliberately generate an experience that corresponds to the brand's value proposition.



The second differentiating factor is the incorporation of the emotional vector into the design of those contact points that together must configure the customer experience. If you have always designed taking into account the cognitive and sensory .ponents now the emotional element joins in. However this last factor is not simply one more but is an essential .ponent since only intense emotions have the capacity to generate memorability. That is only what generates a substantive emotional experience can be.e part of the client's biographical imagination and identity. A third differential attribute of experience design is that the three .ponents cognitive sensory and emotional flow in a dynamic.