What is content marketing?

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The term “content marketing” is used to define the set of techniques aimed at creating valuable content , in order to maintain high user engagement (i.e. involvement) with a specific company or brand.

This, at least, is the general definition of a tool that is of fundamental importance and represents an essential marketing strategy.

The question is: how do you do content marketing in practice?

The aim of our guide is to answer mexico telegram data this question, explaining in detail what content marketing is , how to apply it correctly and all the advantages it can provide for your business!

One of the most famous statements (if not the most famous one) related to content marketing was pronounced in 1996 by Bill Gates himself, who stated that “Content is King” . This statement aimed precisely to underline the great value of content marketing which, if correctly exploited, can really make the difference .

Valuable content has the power to increase the brand’s online reputation (the so-called “web reputation” ), while at the same time giving it great authority in the eyes of users. This, of course, provided that such content allow