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An angles for your material. The secret behind creating effective content is having a process to support you, and that includes idea work. There are several techniques to use when working on ideas both on your own and in a team. It could be SEO research, interviewing customer service or sales FAQs, searching internal searches on the company website, or finding a workshop model that works for your team. "The tools are great, but success in content marketing is in the magician, not the wand." – Jay Baer 03. Develop a content strategy.

As we mentioned in the introduction, having a plan to follow is the most important tool for successfully creating content for inbound marketing. This is where you set the long-term goals you need to achieve with your content work. Many people view content as fluffy and philippines photo editor difficult to understand and measure. Spoiler: It's not! The content strategy is your tool to create structure for your work so you can make sure you create content that contributes to achieving your goals. In your strategy, identify and organize all the activities and campaigns.



An entire year in which you will need continuous content. The strategy should include realistic goals for the types of customers (buyer personas) and the type of content they need support with during the customer journey to get there. 04. Create a content calendar How do I know when, where and how to create content? You put it on your content calendar! Working with a calendar is good in several ways. You get an overview of the days of the week and entire months, you can enter the company's planned activities and mark seasonal events.