What is bounce rate?

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They also call it bounce rate : the bounce rate indicates the number of visitors who enter and immediately leave your website. Have you ever clicked on one of the first results on Google and been overwhelmed by videos that start without permission, advertising banners, worrying colors and unwanted music at full volume? The first thing that comes spontaneously in those moments is to think about your own survival, and proceed to close the page without even looking at its real content. If the answer is yes, then you have contributed to increasing the bounce rate of the site in question.


Bounce rate is an English term that indicates the “bounce frequency”, or the rate of visitors who enter our site and “escape” after a few seconds , without having time to consult what we have to offer them, looking for something else. Something that, perhaps, we have be numbers not been able to give them. You can check your bounce rate from the Google Analytics profile to understand if its values ​​are normal, or if you need to make some changes to the way you propose your pages.

Why users flee
There are many reasons in the world why a user decides to immediately run away from your site and “bounce” away into hyperspace. It could be that they have lost interest in the search or are forced to close because they have another commitment. Most of the time, however, the bounce rate indicates structural problems of the site that we can solve. Here are some of the problems that can make the user run away from your site, causing your bounce rate to rise:

The interface is not clear and the user is faced with a page that he does not understand should be navigated. This is a user experience problem .
The information he is looking for, at first glance, is buried in a wall of text without any lines or bolding that would force him to read the whole thing from beginning to end.