Twitter following and are considered somewhat influential

mdimranhasan139

Previously, Mark worked at WordStream and was named the Most Influential PPC Expert of the Year by both PPC and Microsoft. See other posts by Mark IrvineHashtags have long been an important tool on Twitter for helping users organize and sort their tweets. They’re a great way to indicate that your content is relevant to a certain topic and to get your tweets in front of an interested audience.

Just last week, though, Twitter released a new study claiming that using hashtags in your tweets can IT Numbers actually kill your click-through rate. Say it ain’t so! Actually, I am saying it ain’t so. Not in my experience, anyway. I’ve found that if you use the right hashtags in your tweets, they are insanely powerful and can drive crazy engagement and traffic. twitter hashtags For example, my top tweet for the month so far is this one, which uses the #ConvRoadTrip hashtag. Despite earning just 5 retweets, this one tweet had over 28,000 impressions! top tweet with hashtag None of those retweets were from ridiculously influential people, yet it had 5x more impressions than my tweets usually get.




The secret? This hashtag was for Unbounce’s Conversion Road Trip event, which – as you can see below – reached over 152,000 Twitter users! hashtag reach As a bonus, because the tweet included an image, it was “stuck” to the top of that hashtag’s search results page for a few hours, so it ended up getting a ton of impressions. Now, you do have an advantage here if you have worked on building your  Recently I made this fairly unremarkable tweet about a #Mobilegeddon blog post. why use hashtags on twitter Now, if you get early action on your tweet and Twitter deems it popular as a result, it’ll stay at the top of the search results and appear in the Top Tweets for that hashtag until more popular content comes along.