of marketers are actively investing in content marketing report not using content marketing and are unsure whether their company uses content marketing HubSpot . of BB marketers have a documented content marketing strategy and of the most successful BB marketers have a documented content marketing strategy Content Marketing Institute . of marketers actively invest in SEO HubSpot . of marketers report that content marketing generates demand/leads.
Additionally of marketers said that content marketing helps educate audiences and said that content marketing helps build loyalty among existing clients/clients. CMI Video is the leading form of marketing media created in followed by blogs used by more than half of Phone Number List marketing teams and infographics HubSpot . admitted to browsing a blog post and did so thoroughly. HubSpot of marketers say targeting strategic keywords is their top SEO tactic. HubSpot of businesses that invest in content marketing publish content every day The Manifest . While of respondents said they felt overwhelmed by the amount of content available the majority
said they typically consume three to five servings before contacting a supplier DemandGen content. of respondents prefer to learn about products or services through short videos. prefer reading text-based articles websites or posts. of people enjoy looking at infographics. prefer to download e-books or manuals. tend to attend webinars or pitches. prefer to receive sales calls or demos Wyzowl . of marketers consider content a core business strategy CMI . Content Marketing Strategy most successful content marketers have a documented content strategy . Here are some statistics to inspire your strategy. The top three main goals for creating content are to increase sales build relationships with customers and increase brand awareness eMarketer . Content marketing generates more than three times the return of outbound marketing and costs less Demand Metric .