Visits that come from specific

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This helps you get a more comprehensive view of the performance of your marketing channels and identify the strategies that are most effective at driving traffic and generating conversions. What is Channel Grouping in GA4? Channel grouping is a GA4 feature that allows you to: Organize different traffic sources into broader categories. See the performance of your marketing channels in aggregate. Identify the marketing strategies that are most effective.


Compare the performance of different channels against hong kong number data each other. How does channel grouping work in GA4? GA4 comes with a default channel grouping that includes the following categories: Direct traffic: Visits that cannot be attributed to any specific source or channel. Organic search traffic: Visits that come from search engines like Google, Bing or Yahoo. Paid search traffic: Visits that come from paid ads in search results.


Social traffic: Visits that come from social networks such as Facebook, Twitter or Instagram. Referral traffic: Visits that come from other websites that link to yours. Email: Visits that come from emails you have sent to your subscribers. Campaigns:  marketing campaigns you've created. You can modify the default channel grouping or create your own custom groupings. What is channel grouping used for in GA4? Channel grouping is used to: Get an overview of the performance of your marketing channels.