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Taking care of followers on social media is a determining factor in creating profitable relationships that lead to the acquisition of new customers and the loyalty of those who have already bought from the company. The use of Chatbots driven by Artificial Intelligence will be increasingly common , so as to return conversations on social media between brands and users comparable to those between human interlocutors. There are already excellent systems of this type that can be simply implemented on company pages, but even more sophisticated ones will be developed. You might be interested in "Optimizing social media for a B B the importance of the editorial plan and reporting" Live stories and videos will continue to dominate social media social media marketing According to Instagram data, the success of the stories is clear and everything suggests that it will last for a long time Million Instagram.
Accounts Using Stories Every Day. Billion are shared every day across the photo editing servies Facebook family of apps Million businesses use Stories ads every month Another couple of percentages make it even clearer how stories on Instagram, but also on other social media, are a trend to follow also from an entrepreneurial point of view % of people say they have developed greater interest in a brand/product after seeing it in stories % of people say they have visited a website to purchase a product/service after seeing it in stories Live videos also continue to be important elements of Social Media Marketing , because they are capable of involving users and effectively transmitting the messages that a brand wants to send to its target audience.
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Live broadcasts were a fundamental tool to make up for the lack of contact during the lockdowns of and , but they are contents that are widely viewed regardless of the forced isolation. You might be interested in "How to use communities in a B B social media strategy" Groups and Influencers social media users look for points of reference social media marketing Facebook has begun to give more and more importance to groups and other social networks where communities are important, for example LinkedIn, are also following suit.
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