Anatomy of a Quora Ad Quora ads look a lot like text ads in Google Ads.

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I simply mean that naming an ad set “ALLEN ROXXX” is silly when you could call it “US-Content DL-Startups” or something). naming an ad set in quora Once you’ve named your ad set, scroll down to the “Primary Targeting” section. Quora offers two levels of targeting, primary and secondary. The former allows you to select between two options: Topic Targeting – In which topics function like keywords, allowing you to select the sorts of questions among whose answers your ads are served. Audience Targeting – In which the Quora pixel allows you to select segments of site visitors and target prospects when they inevitably return to Quora. topic targeting vs audience targeting quora ads Since this is your first rodeo, you’re going to want to stick with Topic Targeting.

Ensure that the box as highlighted (as it is above) and move on down to the actual topic Benin WhatsApp Number selection interface. Quora actually recommends you enter keywords from a Google Ads campaign in order to receive suggestions for comparable Quora topics (love synergy). quora ads find more targeting topics Just dump your keywords into this box and press continue; this will generate a list of prospective Quora topics that you can advertise on. Confused? How ‘bout an example? Let’s say I enter “Facebook business page” into the box and hit continue. Quora generates the following list of suggested topics: negating suggested topics in quora ads From here, I can sort through the list, selecting or unselecting.







If we (WordStream) wanted to convey specific, independent messages regarding Facebook and Google Ads, I’d eliminate “Google Ads” from this list of topics, uncheck any other riffraff, and import the refined list of topics into my ad set. Now we can move onto secondary targeting. The secondary targeting section of the ad set creation interface allows you, the advertiser, to adjust the scope of your efforts. Here, you can control for location (the geographic regions in which users can see your ads) and platforms (desktop or mobile). But that most interesting component of Quora’s second tier of targeting is its exclusion function. excluding locations in quora ads Exclusions in Quora function like negative keywords on the Google Search Network. If you want people in the United States to see your ads but would prefer to hide them from our neighbors to the north, this is where you’d denote that. Once you’ve defined your audience, simply set a maximum bid for the ad set and move on to ad creation.