Very few companies personalize

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Personalization strategies that work better than personally addressing the recipient Home » Blog » Email Marketing » email personalization strategies that work better than personally addressing the recipient email personalization techniques Emails are important, but you probably already know that. But they are much more effective than you may realize. Email works times better for customer acquisition than social media. pasted image But you have to do it right. As you probably know, personalization is particularly important when you want to convince new customers with email marketing.

  
Now you might think that all you have to do is mention the email recipient by name. While this works , it's not the best (or only) form of personalization. pasted image In addition, this has now become standard. If you don't personalize your philippines photo editor emails, you're not alone.  their emails and newsletters in real time, and many don't personalize them at all. This is probably because many companies don't know where to get the relevant data for personalization. Or they don’t know how to use the data correctly. With the right knowledge and a good strategy, you can achieve really great results with personalization. In this article, I'll show you eight strategies for personalizing your newsletters and emails that go beyond mentioning the recipient's name.

        

However, before we get into the topic, I would like to briefly explain to you why some recipients may even be put off if you mention them by name in an email. Names are simply used far too often We listen up when we hear our name. Have you ever heard your name called and turned around, only to realize it meant someone else? Or did someone in your school class have the same first name? When someone calls our name, we immediately feel personally addressed and give that person our full attention. The same applies to emails. If our name appears in the subject line or greeting, we are more likely to read the content. pasted image.