Facebook groups are popular for providing insight into your customers’ needs and allowing you to connect with potential and existing customers. l on Facebook, but video content that showcases products, how-to tutorials, provides industry or company news or hosts live Q&A (and live video if you can), behind-the-scenes content, and user-generated content tend to perform well. Important: Learn how to create or improve a Facebook business page.
With more than 2.5 billion active users, the ubiquitous bahamas number dataset video platform YouTube for Business is the second most visited website after Google, so it has huge potential to reach audiences. Obviously, to be successful on YouTube, the content you want to create is videos! Several types of videos that perform well on YouTube include: How-to or tutorial videos Product reviews Unboxings or reveals Interviews Behind-the-scenes videos Testimonial Q&A videos Podcasts Influencer content YouTube Shorts have also grown in popularity since launching in 2021, competing with TikTok’s popular short videos.
Together, these videos have been viewed more than 5 trillion times. Here’s an example of beauty brand Glossier using short videos to promote products. Notably, in February 2024, YouTube videos appeared on search engine results pages (SERPs) with more than 791 million search queries in the U.S. alone, SemRush reported. YouTube is also streamed more frequently on TV than Netflix, according to Nielsen data. Important: YouTube also has a popular advertising platform (its ads reach 30% of the world's population, according to DataReportal), so if your company creates a lot of video content, it's worth considering.
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