How to sell on the marketplace and what is the best strategy?

joypaulai19

Marketplaces are virtual shopping malls where several retailers can sell their products in a single location.

This business model is gaining more and more popu Chinese Overseas Asia Number Data larity in Brazil. From 2017 to 2018, there was a 90% growth in the number of marketplace platforms in Brazil, jumping from 7.4 to 14.2 thousand, according to research by Precifica.

Much of this growth was due to the large number of new sellers. This is because 61% of all retailers operating on marketplaces have been selling for less than a year.

There are several advantages to this e-commerce, such as the high number of accesses to these platforms, greater brand visibility and low investment cost, compared to own virtual stores.

Due to the great competition in this market, a question is on the minds of all sellers: what is the best strategy for selling on the marketplace?

Marketplaces are a type of virtual shopping mall where different companies set up their own stores and sell their products within the platform .

These platforms have as their main advantages the excellent positioning of companies in online search engines, increasing the company's visibility in these virtual stores.

Furthermore, marketplaces have good user traffic, increasing the number of commercial contacts, and consequently sales.



In order to know and use these platforms in the best way, discover 4 tips to achieve positive results in marketplaces.

1 – Choose the best sales platform
Before selling your products, you need to choose the marketplace that is most suitable for your target audience and which one is prominent in your niche.

In the electronic market two segments stand out:

B2B (Business to Business), sales between companies;
B2C (Business to Consumer), sales from companies to consumers.
An example of a B2B marketplace is Soluções Industriais, a sales platform linked to the industry sector that focuses on facilitating contact between industries and their potential customers.

Mercado Livre is a company specialized in B2C sales, focused on direct sales to the end customer.

In general, in the B2C sales model, negotiation allows the sale of products aimed at the end consumer.

By knowing your audience, you can choose the platform that adds the greatest value to your company and increases your visibility in the market.