But one of the most important strategies is the

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The innovation proposed by the startup is a great way to win spontaneous media and, consequently, arouse society's curiosity, attract consumers, partners and, mainly, investors. In short, stand out in an increasingly competitive market. To give you an idea, the number of startups in Brazil, between 2011 and 2020, grew 20 times, according to data from Abstartups (Brazilian Startups Association). Currently, there are more than 10 thousand in the country, and with an upward trend. Considering the scenario, the ideal option for startups is to hire a structured communications agency, with multidisciplinary and experienced professionals, that offers a variety of services, such as those mentioned. It guarantees, from the beginning, alignment in brand communication.

ADVERTISMENT OR BRANDED CONTENT? Do you know the difference between Advertisment — or paid material, as it is also known — and Branded Content — branded content? Yes, they are very different communication tools, and they can be part of your company's Content Marketing strategy. First, let's clarify what Content Marketing is. Currently, content produced or sponsored by a company is widely used Armenia Phone Number and successful in attracting customers to its social networks or website. In fact, these are people who arrive at your pages “hooked” by the relevant content, become leads and may, in the near future, become customers. Content is a very precious asset, but it must follow a plan, aligned with the brand's communication plan. That said, let's get back to the differences between Publieditorial and Branded Content.



Branded Content is focused on the target audience Branded Content is always relevant and useful material for the target audience. It focuses on the reader or viewer (when it comes to video on social media, for example). In this content, the company appears very little or not at all, but the topic covered is closely linked to its market or products/services. One of the objectives is to increase the recognition of that brand in your sector. Gaining authority, which is a very important step towards building loyalty and gaining the trust of current and future customers. But not only that. When creating relevant content, the objective, indirectly, is to awaken the public's desire to consume a technology or product that is the company's specialty, but without mentioning any brand.